In Africa, in 2023, specifically in the Africa region, a proximity work was started with a set of local teams in which each market, aware of its own reality, formed a work team and outlined its own action plan, with a view to empowering local staff, which is currently being implemented and monitored.
Under the theme “Building a vision for tomorrow”, Empower has been serving as a motto, among many other themes, for a particular work, carried out with the markets, within the scope of local empowerment.