Among the various initiatives to promote recycling carried out by EGF in Portugal, the Recycling Line stands out, a public, free and national service created in 2021 to provide effective responses to citizens, namely to respond to doubts, requests for information, suggestions, complaints, compliments and service requests related to the collection and treatment of urban waste.
Inspired by the song by Quim Barreiros “Lixo Zero”, EGF developed the communication campaign “With Quim touches to recycle”, around this universe.
Seeking to comprehensively reach various audiences through music, this campaign aimed to raise awareness of the need to implement good environmental practices in everyday life, challenging citizens to recycle always and anywhere.
